Yesterday, on my lunch break I took a fun trip to my local LUSH. I have been hearing a ton about the new Emotional Brilliance Color line and being a LUSH-lover I had to check it out!
When I arrived I was greeted by a lovely associate who began to tell me about the line and how it's based off emotions.
The first step to choosing your color is to do a guided color reading...
You relax, close your eyes, clear your mind, and when you open, select 3 colors that you are drawn to...
The colors you choose and the order you choose them have significance.
Here is my experience.
I selected ...
1. Fantasy (gold eyeliner)
2. Feeling Secure (bluish eyeliner)
3. Ambition (reddish orange lipstick)
According to LUSH co-founder and inventor of Emotional Brilliance Rowena Bird, the order in which you choose the colours reveals your current state of mind.
1. Your first colour choice symbolises your strength or weakness (Fantasy)
2. Your second resonates with your primary subconscious need (Feeling Secure)
3. Your third choice represents your talent, the thing that will help you to achieve that subconscious need (Ambition)
After the reading I played around with all the colors and was very impressed with how pigmented and smooth they were. LUSH has done a great job with these not to mention all the great ingredients they contain. I'm not sold on the color reading part but it's great marketing and adds a little allure to the product.
The only draw back which is a big one in my book is the PRICE...at $22.95 a bottle they are very expensive BUT would be a treat to own.
Also included in the line is a translucent powder, brightening cream and bronzing cream.
Here are some campaign photos I found via OliveCoCo Online Magazine....
Great job LUSH!!!